Kings is an artistic project born in 2000 by Federica Perazzoli and Daniele Innamorato. More than just a duo, the couple is the base nucleus around which many artists and creatives revolve, as in a new Warhol’s factory, in a work that ranges through many different expressions, favouring photography and and neon works, yet trespassing into merchandising, installation, to the publishing of self-made fanzines. Social themes are the starting point for Kings’ poetics, in a thinking outside of any political intents or involvements, putting ajar to social criticism works with a positive content, dealing with possibility of change and cooperation. Photo shoots showing bodies spoilt by substance abuses, borderline social behaviours, self-destructive individuals, reported with an objective and explicit eye, without any willing of judgement; reports standing next to real architectural projects of urban restoration, giving new art spaces identities to dismissed environmental damaging buildings in town, transformed into New Museums just by putting a light display on; drawing a new art map of the city. Strong statements, like punk slogans, asking for a free art, without any mediation, lightening up with violently coloured neon installations, lights aimed to enlighten the critical awareness of culture users. Architecture, reports, but also fashion, design, and music above all, the first Kings’ true and instinctive passion: an everlasting source of inspiration, collaboration and experimentation on media and extra-artistic materials. Vinyl records, picture discs, limited editions, rare and unique pieces which become material with a strong sculptural identity: shaped, pierced, modified, put together; in rock’n'roll devoted installations, where neon and graphics meet in a mix of writing and depiction, closely linked to music bands’ works and aesthetic. The Do It Yourself punk attitude turns in Kings’ work into the making of pins, t-shirt, drawings on paper, to real fanzines, bootleg publishing more similar to art multiples than to editorial products, rigorously hand made and in high amounts, creating true gigs-like merchandising stands within exhibitions, a way for Kings’ philosophy to spread outside the canonical art boundaries.